Lori K. Bitter – www.thebusinessofaging.com
Lori K. Bitter provides strategic consulting, research and development for companies seeking to engage with mature consumers at The Business of Aging. Her new book, The Grandparent Economy was released in 2015, received a National Mature Media Award. She serves as publisher of GRAND – the digital magazine for grandparents, and as Managing Producer of the What’s Next Boomer Business Summit and The Silicon Valley Boomer Venture Summit. She serves on the Advisory Board for Xverity, a digital healthcare company focused patient relationship management.
Lori is the former president of Continuum Crew and Crew Media, owner of Eons.com. She was president of J. Walter Thompson’s Boomer division, JWT BOOM, the nation’s leading mature market advertising and marketing company and led that firm’s annual Boomer marketing event for five years. Prior to that she led client service for Age Wave Impact. Lori has more than 30 years of advertising, public relations and strategic planning experience.
Lori & her research team lead large studies for companies and associations focused on aging consumers and their product and service needs. From complex quantitative studies and segmentations to creative qualitative methods, the team has delivered projects on-time and on-budget for clients as diverse as Del Monte, AARP, and Comcast Corporate. Lori is a trained and skilled facilitator, who recognizes the key insights that drive a firm’s growth.
She is the contributor to five books on aging consumers, and is a leader in research on topics relevant to the senior and boomer population. A frequent guest and expert in the media, Lori was recently featured on American Marketing Association’s blog, AARP Magazine, in the Los Angeles Times, on CNBC, Forbes magazine and named to Entrepreneur Magazine’s 100 to Watch List. She holds a MS in Advertising, and is a former Associate Professor of Advertising and Public Relations. She serves on the Leadership Council of the College of Media for the University of Illinois, and on the advisory board of several start-up companies.
A sought‐after speaker, Lori has presented research, trends and analysis about mature consumers and the longevity marketplace to more than 200 conferences and events in the United States, the United Kingdom and Europe. This includes: QUIRKS Research event, Booz Allen (UK), Consumer Electronics Show, The Macquarie Speaker Series (OATS NY), Educational Travel Conference (ETC), American Advertising Federation (AAF), Healthcare Unbound, National Retail Federation, Outdoor Industry Association (OIA), National Association of Recording Merchandisers (NARM), Marketing to Women Conference (M2W), White House Council on Aging Regional Meetings, National Association of Home Builders (NAHB), Gerontological Society of America (GSA), American Society on Aging (ASA), What’s Next Boomer Summit, Silicon Valley Boomer Venture Summit, Beyond the Numbers Summit, LiveWire – The Conference, Oticon, Assisted Living Federation of America (ALFA), AARP, International Mature Market Network (IMMN), AgeTek, California Assisted Living Association (CALA), Leading Age, Pacific Coast Builders Conference (PCBC), North State Builders Industry Association (BIA), United Methodist Church Foundation and more.
She has served as a judge and panelist for numerous award and business competitions, including the American Advertising Federation (AAF) and the North American Effie awards. Lori enjoys mentoring and coaching encore entrepreneurs.
TWITTER: @loribitter; @businessofaging
Reviews for The Grandparent Economy
From The Midwest Book Review
“Impressively well written, exceptionally well organized, and deftly presented. The Grandparent Economy: How Baby Boomers Are Bridging the Generation Gap is packed from cover to cover with pertinent, accessible, reliable, and practical information that will benefit anyone having a corporate or entrepreneurial interest in marketing goods and services to an older generation of consumers.
Very highly recommended for community, corporate, and academic library Business Studies reference collections, it should be noted for personal reading lists that The Grandparent Economy is also available in a Kindle edition.”
The Midwest Library Book Review
Bookwatch: October 2015
Helen Dumont, Reviewer
Grandparenting has changed! The Grandparent Economy shows us how Boomer grandparents have been filling in the financial gaps for young families since the start of the recession, and participating in their grandchildren’s lives in new ways. The research is compelling, and we are sure to see Boomers reshape our idea of grandparenting just as they have every other lifestage.
Ken Dychtwald Ph.D.
Author of A New Purpose: Redefining Money, Family, Work, Retirement, and Success
Lori Bitter has long been my go-to gal when it comes to understanding mature consumers. Now let her be your guide in marketing to a changing generation that not only is a powerful cohort in its own right, but as Lori ably shows, is a primary influence with the generations to follow.
Joseph Pine II, co-author
The Experience Economy
The grandparent economy is one of the great global business opportunities in the decades to come. No one understands the market opportunity better than Lori Bitter. Discover the data, that insights and the innovation in this market!
Mary Furlong, Ed.D., CEO
Mary Furlong & Associates